SoCIP Continues to be China's Premier SoC Design and Technology Conference

Over 300 Attendees at the May Shanghai and Beijing Shows

Shanghai, China - June 22, 2011 - The annual SoCIP Conference has become China's premier show to feature the latest technology and product information for the SoC design community. This year's show, which was held in Shanghai and Beijing at the end of May, attracted over 300 qualified attendees and 14 exhibitors. The show is organized by S2C, a leading rapid SoC prototyping company, headquartered in San Jose, CA with development and support centers in Shanghai, Beijing, Shenzhen China and HsinChu, Taiwan.

This year’s show included exhibits and presentations from the following IP and EDA vendors plus support from our media sponsors:

The show has a balance of a technical conference with in-depth technical sessions and exhibition enabling one-on-one interaction with the EDA and IP vendors. S2C, as the organizer, thanks all the exhibitors, and media for their participation in making SoCIP2011 a valuable resource for the SoC design community.

Toshio Nakama, S2C’s CEO said: “we are always looking to improve the SoCIP Conference and we survey both the attendees and the vendors each year.  One statistics show that we are bringing real value to the SoC design community with greater than 98% of the attendees indicated that they would attend SoCIP 2012.”  The SoCIP show is an important platform for China’s SoC design community. The SoC designer is faced with an ever increasing array of potential solutions to their design problems.  Since its founding in 2003, S2C has been focused on delivering design and verification tools, silicon IP (the SoC building blocks) and SoC design services to the greater China market.  S2C not only understands the IP needs of the industry but is familiar with the best in class foreign suppliers to help customers select the best solutions in China to meet their SoC and IP design solutions.

This year's show theme, "Partnering for SoC Success," highlights the importance for the SoC designer, the silicon IP supplier and the EDA tools supplier to work together to provide the best SoC design solutions. Many of the IP vendors have worked closely with S2C to provide pre-engineered Prototype Ready™ IP and reference designs using S2C's TAI Logic Module as a platform. These pre-engineered solutions help S2C's customers to rapidly create SoC prototypes often saving months from SoC developments schedules.

Additional 2011 SoCIP Roadshow Seminars

The SoCIP Conference was expanded in 2010 to include 4 additional cities where the content from the full day Shanghai and Beijing conferences were condensed into a half day seminars.  This year, the half day seminars will be held in October in the following 8 cities in China: Tianjin, Xi’An ICC, ChengDu, Shenzhen, WuXi, SuZhou, Hangzhou and Changsha.

About S2C

Founded and headquartered in San Jose, California, S2C has been successfully delivering rapid SoC prototyping solutions since 2003. S2C provides:

• Rapid SoC FPGA-based prototyping hardware and automation software

• Prototype Ready™ IP, Platforms, and Accessories

• System-level design verification and acceleration

S2C's value is our singular focus on SoC/ASIC development. Our highly qualified engineering team and customer-focused sales force understands our customers’ SoC development needs. S2C’s unique FPGA-based solution, using our patented TAI IP technology, enables designers to quickly assemble FPGA-based SoC prototypes on S2C FPGA boards. This gives customers an early start on software development, typically the long pole item in development schedules. Combining rapid prototyping methodologies with a comprehensive portfolio of Prototype Ready IP and advanced verification and acceleration solutions, S2C solutions greatly reduces the SoC design cycle.